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1. Compare and contrast drivers that are used for price sensitive customers versus time sensitive customers. Select a company/industry as a case. 2. Explain how an organization can increase its responsiveness through information and its facilities. Answer-1)There are certain drivers that are meant for different customer groups like for price and for time sensitive customers. This example would explain the rest. The example of PC manufacture like Dell which is representing a success story and how its managing a very successful supply chain to reach this level. To meet these goals, Dell relies on a unique supply chain strategy that gathers large volumes of customer information through its direct-sales model and shares it with internal procurement and sales departments, as well as external suppliers. Information: To successfully forecast demand, Dell maintains a constant flow of data in two information loops: One between customers and the Dell sales team, and Key metrics Dell shares with suppliers include forecasted sales dollars, sales quantities, and parts requirements. In return, it receives data about how well suppliers can support these forecasts. The information Dell receives from suppliers tells its sales team what products it can effectively promote. Facilities: Dell is adopting two strategies, a push strategy with suppliers so it buys for plan and a pull strategy with customers so it builds to orders

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