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Let us apply what you have learned in this week’s reading.
Apply at least 3 different pricing models to the same existing product of your choice, identifying the pricing structure following each model and providing a justification for each approach. Then deliver a recommendation for the most appropriate pricing approach for the product along with a rationale.Marn, Michael V., Roegner, Eric V., Zawada, Craig C. (2003, August). Pricing New Products. McKinsey Quarterly. Retrieved from, Amy. (2015, August). A Refresher on Price Elasticity. Harvard Business Review. Retrieved from


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